AGENCIES IN THE CLOUD WIN NEW REWARDS

Company’s who have contracted with a digital agency for interactive apps, micro-sites, or some other form of custom interactive media can easily be frustrated by their experience.

The issues associated with custom projects can be summarized into several categories, including:

Digital Convergence and Fragmentation –  Covers the challenges related to supporting digital content and campaigns across multiple channels (mobile, social, web).

Burdensome Process  –  The mobile and web landscape continue to evolve quickly, long planning and development cycles result in websites and apps that are slow to development an often left to become dated and irrelevant.  Operating systems and browsers continue to upgrade making it necessary to constantly update existing projects to conform to new standards.

Unclear Success Metrics  – Custom projects often fail to report meaningful insights to core systems like CRM leaving the marketers unsure whether their investment is providing it’s intended result.

In short, custom projects can be very time consuming, expensive and difficult to build and maintain.

AGENCIES NEED TO EVOLVE TO BE TECHNOLOGY COMPANIES 

Four years ago at e-Mersion, we put a crazy idea into motion to automate the development of custom interactivity and become an interactive digital agency that uses our own software vs. custom code. The idea came from several customers who wanted to maintain and update custom projects we previously produced for them. We wanted to help, but since we were dealing with layer after layer of code, our answer was always: “Sorry, the project is too complex and making changes increases the risk of everything falling apart.”

COVIDIEN / MEDTRONIC: CASE STUDY AUTOMATING INTERACTIVE DEVELOPMENT

One particular project forced our team to stretch our thinking about how we could automate the process for creating interactive (app-like) digital presentations. The project included building hundreds of interactive sales apps for Covidien/Medtronic a global enterprise medical device company.

Given the amount of work, aggressive timelines and complexity, we knew building software with production automation embedded would be the only way to successfully accomplish a project of this size.

 

 
After investing countless hours over several years our team finally built RISEcx, a truly automated way to produce impactful interactive presentations that naturally adjust to all devices and screen sizes. That which used to take our full-time team several months to produce using custom code is now produced by non-programmers (marketers, sales persons, educators, consultants and more) in minutes through a simple drag and drop authoring process from our cloud-based publishing and collaboration platform.

Because of the tremendous new opportunity, we separated the RISEcx technology from our e-Mersion agency as a separate SaaS technology company.

Here is an example of a project that used to take a development team weeks and months to produce through custom code. With RISEcx the same level of interactivity can be accomplished in minutes by a non-programmer.

 

 
After investing countless hours over several years our team finally built RISEcx, a truly automated way to produce impactful interactive presentations that naturally adjust to all devices and screen sizes. That which used to take our full-time team several months to produce using custom code is now produced by non-programmers (marketers, sales persons, educators, consultants and more) in minutes through a simple drag and drop authoring process from our cloud-based publishing and collaboration platform.

Because of the tremendous new opportunity, we separated the RISEcx technology from our e-Mersion agency as a separate SaaS technology company.

Here is an example of a project that used to take a development team weeks and months to produce through custom code. With RISEcx the same level of interactivity can be accomplished in minutes by a non-programmer.
 
Contact us to Learn how RISEcx can help you deliver better interactive content and facilitate deeper engagement with your customers.

Leave a Reply

Your email address will not be published. Required fields are marked *