The Future of CRM: Customer Engagement

“What new technology does is create new opportunities to do a job that customers want done.” -Tim O’Reilly

The customer relationship management (CRM) system was initially created to help track client information. Today it’s role has become extremely complex.

After returning from the Dreamforce event hosted by Salesforce, it was clear the bigger game-changing opportunities with CRM are just starting to happen. Here’s a video from Dreamforce that captures the spirit of where things are heading:

“CRM is now so much bigger and it’s becoming the hub for customer engagement.” – Paul Greenburg

At RISEcx, we are leveraging customer engagement so CRM can reach it’s full potential.

RISEcx includes bi-directional communication between your CRM and our publishing and collaboration platform creating a robust content intelligence layer. RISEcx uses customer data from CRM to create an adaptive, interactive collection of presentations delivered within a personalized, collaborative space.

The outcome is an unmatched content experience, tailored to the right customer at the right time on their device and channel of choice. Watch as your customers move to action and drive your growth.

Learn how RISEcx can help you move at the speed of your customer.